The Super Bowl Email Hack That Boosts Open Rates by 15%

Daily Crew does research every day to find what is working best to build your business. One of our go-to resources is Jay Schwedelson in his podcast Do This Not That. Check this out.

Looking for a simple way to spike your email engagement? According to research from World Data Research, timing your emails around the Super Bowl—and using the right words—can increase open rates by 15%.

The magic happens when you use specific football-related terms at the start of your subject line during the week leading up to the big game. The power words are: touchdown, big game, QB, super, win, and MVP.

Why This Works

Even people who aren't die-hard football fans get caught up in Super Bowl excitement. The game dominates conversations, social media feeds, and cultural consciousness for that entire week. By tapping into this shared moment, your emails feel timely and relevant—even if you're not selling anything sports-related.

How to Use It

The key is placement. These words need to appear at the start of your subject line or very close to it. Here's an example from marketing expert Schwedelson: "Score touchdown with our latest SMB guide."

You don't need to force it. Think about how these terms can naturally connect to your message:

1. "Win big with our winter sale"
2. "MVP tips for small business owners"
3. "The big game plan for your Q1 goals"
4. 
   

The Takeaway

Smart marketers don't just create good content—they understand timing and cultural moments. The Super Bowl offers a week-long window where football language resonates with a massive audience. Use it to your advantage, and watch those open rates climb. Here is the link to the whole podcast https://podcasts.apple.com/us/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson/id1701260891?i=1000746820329.