Walk and Talk: 41% higher average engagement

Some of the most engaging business videos in 2026 may also be the simplest to create.

I am so excited about this information because I like to talk :)

During a recent episode of Do This, NOT That: Marketing Tips with Jay Schwedelson, Jay shared data suggesting that “walk-and-talk” videos are generating significantly more engagement than other video formats.

According to research cited in the episode, walk-and-talk videos have a 41% higher average engagement rate on personal pages and a 72% higher engagement rate on company pages compared with other video post formats.

What Is a Walk-and-Talk Video?

It is exactly what it sounds like. Instead of sitting behind a desk or recording in a studio, someone walks while speaking directly to the camera. For all you organizer people out there, here is a list of some things you can do.

The video might share:

• One practical business tip

• An answer to a common customer question

• A quick industry update

• A lesson learned that week

• A behind-the-scenes look at the business

The content does not need to be highly produced. In fact, part of its appeal may be that it feels natural, current and personal.

Why Does This Format Work?

People are increasingly drawn to content that feels like a real conversation. Movement helps capture attention, while the informal setting makes the speaker appear more approachable.

For company pages, where content can sometimes feel polished but impersonal, putting a recognizable person on camera can help humanize the business. Viewers are not simply seeing another advertisement. They are hearing directly from someone they may eventually know, like and trust.

Keep It Simple

Choose one idea, speak for 30 to 90 seconds and finish with one clear takeaway or question. Add captions so viewers can follow along without sound.

The goal is not to create a perfect video. It is to start a useful conversation.